Mikkeller (UK) af Anders Ryehauge
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Mikkeller (UK)The Unusual Story of an Unusual (Beer) Brandaf Anders Ryehauge

Thanks to its delicious specialty in beers and singular labels, the Danish brewery Mikkeller has reached palates all over the world.

Denmark has a long and proud tradition of brewing beer. This book about Mikkeller adds a new chapter to the history of Danish beer-brewing by telling the story of an authentic brand that has placed Denmark at the top of specialty beer production in the world.

It all began in 2003, in a home kitchen in Copenhagen’s Vesterbro neighborhood, where school teacher Mikkel Bjergsø and a friend started experimenting with hops, malt, and yeast. Today, Mikkeller is a multi-million-dollar enterprise selling beer to 50 different countries worldwide.

This book provides a sweeping retrospective on the first two decades of the brewery’s diverse history. As the book unfolds, readers discover the entire story of Mikkeller’s journey from microbrewery to world-renowned brand. After many years of steady growth, the company stands on the threshold of a new era – one offering both new opportunities and new challenges.

Since the spring of 2021, author and journalist Anders Ryehauge has followed Mikkel Bjergsø – at the company’s headquarters in Copenhagen, around Denmark, and abroad. Anders Ryehauge has written profiles, news coverage, and feature stories for a number of leading Danish magazines.
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Mikkeller (UK) af Anders Ryehauge

Mikkeller (UK)

The Unusual Story of an Unusual (Beer) Brand

af Anders Ryehauge

Indbundet bog, 256 sider

ISBN: 9788794102223

Udgivet 26-11-2022 af Strandberg Publishing

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