UncomfortA new view on human performanceaf doubleyou

The word ‘performance’ divides people. Some talk about high-performance as if performance and results are the very essence of life itself. For others, performance is a dirty word associated with the idea of people who mindlessly tread the professional hamster wheel. In our opinion, both these notions are mistaken and obsolete. Performing can never be a goal in itself. But without performance, we won’t get anywhere. The challenges currently facing humanity demand that we perform at an extraordinary level. Thus, we need to rethink performance and performance leadership and regard it in a more contemporary and meaningful context.