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Spar op til7 kr.
Bedste pris: 782,00 kr.Politik, økonomi, erhverv og jura
Advertising Law
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Billigst lige nu
782,00 kr.
hos williamdam.dk
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Forlagets beskrivelse
En af de vigtigste forudsætninger for den moderne markedsøkonomi er at erhvervsdrivende, der er involveret i handel bør have ret til at informere markedet om de varer og tjenesteydelser, de tilbyder. Denne ret til at foretage kommerciel kommunikation, herunder reklame, er grundlæggende for god forretningsskik...
og konkurrencen. Reguleringen af reklame er derfor af stor betydning, både økonomisk og juridisk. Retten til at annoncere er en del af retten til at udøve en forretning, og derfor én af vores mest grundlæggende juridiske rettigheder.
Indholdsfortegnelse
PART I. CONCERNING THE SUBJECT
Chapter 1. Advertising Law and commercial freedom of expression. The subject
Chapter 2. The General Principles of Advertising Law
Chapter 3. Commercial freedom of expression
Chapter 4. The challenge to the regulation of advertising from commercial freedom of expression – General principles
PART II. ADVERTISING LAW AND COMMERCIAL SPEECH
Chapter 5. Misleading advertising – Commercial freedom of expression and Consumers
Chapter 6. Comparative, unfair and disparaging advertising – Commercial freedom of expression and competitors
Chapter 7. Commercial freedom of expression and the public Interest
Chapter 8. Cross-border aspects – the internet and the free movement of advertising
Chapter 9. Should commercial expression be covered by protection of freedom of expression?
Bibliography
Index
Indholdsfortegnelse
PART I. CONCERNING THE SUBJECT
Chapter 1. Advertising Law and commercial freedom of expression. The subject
Chapter 2. The General Principles of Advertising Law
Chapter 3. Commercial freedom of expression
Chapter 4. The challenge to the regulation of advertising from commercial freedom of expression – General principles
PART II. ADVERTISING LAW AND COMMERCIAL SPEECH
Chapter 5. Misleading advertising – Commercial freedom of expression and Consumers
Chapter 6. Comparative, unfair and disparaging advertising – Commercial freedom of expression and competitors
Chapter 7. Commercial freedom of expression and the public Interest
Chapter 8. Cross-border aspects – the internet and the free movement of advertising
Chapter 9. Should commercial expression be covered by protection of freedom of expression?
Bibliography
Index
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