og konkurrencen. Reguleringen af reklame er derfor af stor betydning, både økonomisk og juridisk. Retten til at annoncere er en del af retten til at udøve en forretning, og derfor én af vores mest grundlæggende juridiske rettigheder.


Indholdsfortegnelse
PART I. CONCERNING THE SUBJECT 
Chapter 1. Advertising Law and commercial freedom of expression. The subject
Chapter 2. The General Principles of Advertising Law
Chapter 3. Commercial freedom of expression
Chapter 4. The challenge to the regulation of advertising from commercial freedom of expression – General principles 

PART II. ADVERTISING LAW AND COMMERCIAL SPEECH
Chapter 5. Misleading advertising – Commercial freedom of expression and Consumers
Chapter 6. Comparative, unfair and disparaging advertising – Commercial freedom of expression and competitors
Chapter 7. Commercial freedom of expression and the public Interest
Chapter 8. Cross-border aspects – the internet and the free movement of advertising
Chapter 9. Should commercial expression be covered by protection of freedom of expression?
Bibliography
Index