review of all phases of a study – from sampling and data collection to processing and interpretation.

Great importance is attached to explaining the relationship between probability theory and statistical methods, and the book presents recurring examples of empirical studies that underpin the theoretical material and make it directly applicable in practice. Each chapter ends with assignments that test your understanding of both the theory and the practical methods.

Professor Nikolaj Malchow-Møller is Dean of the Faculty of Business and Social Sciences, University of Southern Denmark.

Associate Professor Allan Würtz is Head of the Department of Economics and Business, Aarhus University.