The first chapter explains why communication analysis is central to communication studies. In order for the communication professional or scholar to analyse communication and communication processes, they need to address communication from a theoretical point of view communication. The following chapters presents seven communication traditions: 

- The cybernetic tradition 

- The sociopsychological tradition 

- The rhetorical tradition 

- The semiotic tradition 

- The sociocultural tradition 

- The phenomenological tradition 

- The critical tradition 

The book ends with an overview of alternative views and shows how the concluding case can be analysed from the seven traditions.   

Karsten Pedersen is MA & PhD, Associate Professor, Department of Communication and Arts, RUC. He has for many years taught communication theory and specializes in public communication.