"This book is meant to spark a discussion about the need for cultural responsibility. Art and culture has to make its way back into the center of society and success is the responsibility of everyone. A main ambition of writing this pamphlet has been to place the societal value of art and culture back on the agenda, and to change the rather close-minded understanding of the usefulness and market value of art that has dominated within later years. I believe that art and culture possess a value that largely extends beyond mercantile gains. But to achieve this value it is absolutely necessary that art, culture and the artists redefine themselves, their possibilities and – not least – take on a responsibility to ensure that their art also gains societal value."