Artbased Approachesa practical handbook to creativity at workaf Tatiana Chemi

Creativity is a key ingredient to innovation. But how do we stimulate it in a working environnement? How do we create creative alliances to use the arts in a business context?

Through the experiences collected during the project Artbase 2005, the author gives a framework for the subject arts-in-business and provides a practical guide to discover the misteries governing our creative processes.