successful leadership was quite literally a matter of life or death. Now he brings his hard-earned lessons to you. Be Exceptional distils a lifetime of experience into five principles that outstanding individuals live by. Self-Mastery: To lead others, you must first demonstrate that you can lead yourself. Observation: Apply the same techniques used by the FBI to quickly and accurately assess any situation. Communication: Harness the power of verbal and nonverbal interaction to persuade, motivate, and inspire. Action: Build shared purpose and lead by example. Psychological Comfort: Discover the secret ingredient of exceptional individuals. Be Exceptional is the culmination of Joe Navarro's decades spent analysing human behaviour, conducting more than 10,000 interviews in the field, and making high-stakes behavioural assessments. Drawing upon case studies from history, compelling first-hand accounts from Navarro's FBI career, and cutting-edge science on nonverbal communication and persuasion, this is a new type of leadership book, one that will have the power to transform for years to come.