and social responsibility as a "normal" element of their corporate strategy. Denmark is part of an international movement towards combining economic and social values. Danish companies have reached far on these issues.  The 26 authors of this book reflect this diversity. One of them is Professor Peter Pruzan. He has been an inspiration, collaborator and critical voice for Danish and international companies, NGOs, academics and the media throughout the last 20 years on issues of corporate values and responsibility. This book is written in honour of Peter.