Creativity and the Contemporary Economyaf Niina Koivunen

The lauding of the creative economy raises many questions, however. What can creativity really do for us? What challenges does it pose for the management and organization of our companies? And, in an age when everyone tries to be creative, what does the concept even mean? This book deals with these issues, and is an engagement with the manifold ways in which creativity emerges as energy and functions as an organizing principle in modern organizations. With parts dedicated to the organization of innovation and creativity, leadership and management in creative endeavours, as well as creativity and organization change, the book presents a wide variety of approaches to understanding one of the most critical and exciting issues in modern management.