program at Aalborg University. The text is organized around four questions:* What does it mean to theorize culture? * What does it mean to practice cultural analysis? * What does it mean to theorize media? * What does it mean to practice media analysis? The purpose of these questions is to connect research by faculty with Culture and Media Studies with global discourses in the field, and provide a view of researchers reflecting on their methods that will be of use for students and researchers of culture and media alike.