the reader inside headquarters on Esplanaden in Copenhagen.

This is the insider story of how the Maersk people
themselves have experienced the changes over the past 15 years. It has been a
turbulent period, where old virtues have been replaced, and the old anarchistic
entrepreneurs have been replaced by a modern and professional focus on hard
results.

As most Maersk employees who participated in the book
acknowledge: ”Maersk Line today, and Maersk Line 10 years ago, have only two
things in common: They ship containers, and they are headquartered on
Esplanaden in Copenhagen. Everything else has changed.”