trust is paramount for digital growth and welfare.

This book combines broad trend analysis with case studies of companies working with data ethics to varying degrees. The authors make the case how citizens and consumers are no longer just concerned about their lack of control over data, but also have begun to act, and how alternative business models, advances in technology and a new European data protection regulation combined foster a growing market for data ethical products and services. It provides a critical and fresh look at tech trends and the ethical dilemmas intertwined with them. It is a book for responsible players on how to get started with data ethics and how to use it to develop digital trust.

The book is supported by Internet Society (isoc.org).