four dominant managerial mindsets and show how each one sets the stage for unique use of Big Data technology. If your team’s managerial mindsets are not aligned with the type of demand best suited for your market, then your investment in Big Data technology is likely to be wasted. These managerial mindsets operate at the subconscious level, so we introduce an online mindset test that helps you identify which dominant managerial mindset you have. You cancompare your own mindset with the mindsets of your peers and your organization’s strategic orientation, and if necessary align or transform them to a managerial mindset that ensures optimal use of Big Data technology.