our products or services, but even more the people selling those and working for the grander picture; the business entirely. We simply forget to forge the leaders of tomorrow. Having a company, or being a leader in a company, really is about taking care of a family. The people working for you and/or the company should be considered just that. Now, I haven’t come up with much of the material in this book on my own. You’re probably not gonna read anything that hasn’t been written before by smarter people than me. I seek to take the lessons of experts and make them everyday approachable. Dumb’ em down.