It is an informative story, that includes lessons learned along the way, which he tells entertainingly with the intention of inspiring managers who today run, or hope one day to run, a small- or medium-sized enterprise. 

Steen Westh Nielsen is a Danish entrepreneur, salesman and business mentor. Trained as a lawyer, he took up business soon after university and became a CEO in his mid-30s. For the next 35 years he managed companies in many countries, practicing entrepreneurship, leadership, and management with an international perspective.

Jeremy Verity is a Jamaican broadcaster, journalist, producer, and hesitant information scientist. He has worked for the Jamaica Broadcasting Corporation, the BBC, the Thompson Corporation and BMW/LandRover in the Caribbean, Africa, and Europe.