he struggles to fit in - until by chance he gets recruited to help launch Denmark's first commercial television network, DK2. With programming fuelled by Norman's twisted take on American viewing habits, DK2 sparks a culture war that quickly spirals out of control, sowing confusion, political controversy, violent resistance, and murder. Norman's increasingly desperate attempts to salvage DK2 and prove his goodwill only end up sabotaging his marriage, incurring a centerfold's wrath, and provoking U.S. military aggression towards its puny NATO ally.

Can Norman pull the plug before it's too late? Television overtakes reality and reality imitates television as the world's oldest kingdom careens into surrealistic turmoil.