107.419 boganmeldelser
og de bedste bogpriser

Product Management. Strategy, planning, marketing, organization and execution.English Editionaf Jørgen Holm & Carsten Olesen

What does it take to be skilled at working with product management? The book "Product Management. Strategy, planning, marketing, organizing and execution" give you the answers on how to build a strong foundation for the work and how to work to improve your efforts.

The book contains both common and new theories from a number of disciplines and concrete instructions and practical examples from the real world. The book focuses on the development of new products, as well as a strong focus on optimizing the profitability of the existing product portfolio.

The main sections of the book:

1. Product management – theory and reality?

2. Organization

3. Product strategy

4. Product planning

5. Product marketing

The book also contains an elaborate list of literature that lists the best sources of the various disciplines; and an extended index makes the book suitable as a handbook and reference work.

The book is a translation from the original Danish version, isbn 978-87-996252-1-5.

+ Læs mere

De bedste priser:

Ingen boganmeldelser ...Læs mere

Vi er endnu ikke stødt på en boganmeldelse af 'Product Management. Strategy, planning, marketing, organization and execution.' i de 454 aviser, blogs og andre medier, vi har fulgt siden 2010. Men vi har fundet 107.419 andre anmeldelser af bøger.