but of becoming irrelevant in the coming season.

This is the dilemma all companies face: Should they risk reinventing themselves or risk not to? Is it sufficient to
optimize the existing business or is it time to reinvent it? Not only are century old platforms being disrupted simultaneously, the World is facing increasing geopolitical turbulence and an expanded stakeholder environment increasingly expect companies to solve pain points across their value chains.

These are conditions that boards and executive teams face as they chart their strategic journeys. This booklet is a practitioners’ guide on how you navigate in such times and how boards can drive continuous reinvention.

This is a leadership moment