SoundbrandingThe connection between investment and emotionaf Birgitte Rode

"Soundbranding - the connection between investment and emotion" is addressing all people with an interest in branding and marketing, especially professionals and students within these areas. How much do you know about sound and music ? Are you aware of the their influence on our behaviour and opinions, moods and emotions, memories and well-being ? Can the investment in a corporate sound be justified ? How do we integrate sound in the corporate identity ? "Soundbranding - the connection between investment and emotion" provides a professional context that is doubtlessly essential when performing in the field of branding, marketing and strategizing. The book advances the knowledge of the sound branding phenomenon by covering key capabilities of sound to incite a positive and to establish positive preferences on the basis of the emotional state of a person. "Soundbranding - the connection between investment and emotion" shares the view that what people read, touch, smell or taste is not enough for shaping consumer confidence and rather more stimuli should be involved in the process. Therefore, if being a marketer looking to enhance your branding, this publication can be of great help.