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Sources and spread of innovation in small e-commerce companies

af Robert Brooke Mellor

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This book examines exactly how innovation occurs in small companies, and which barriers hinder the spread of innovation within the narrow departmental confines of such companies, where traditional diffusion theory cannot be applied. The results are of interest to everyone interested in Entrepreneurship,...

in Innovation, in Strategic Leadership and in Human Resource Management.

About the author
Robert B. Mellor, DSc, has 20 years research experience in both University and private sectors. He has been a serial entrepreneur for over 15 years and teaches innovation at both the IT University of Copenhagen, as well as at the Copenhagen Business School. He is expert advisor to the European Commission and author of over 100 research publications in journals including Nature. His writings and other activities around entrepreneurship, the Internet and related subjects, have received international recognition and have been the subject of a dozen different prizes and awards.

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Sources and spread of innovation in small e-commerce companies

Sources and spread of innovation in small e-commerce companies

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