Strategic Management of Professional Service Firmsaf Bente R. Løwendahl

In this third revised edition, professor Løwendahl discusses the following issues:
- To what extent are professional service firms (PSFs) different?
- When is a service (not) professional?
- What are particular challenges in managing PSFs?
- What are important strategic issues for PSFs?
- Hiring, training and keeping the right people
- Competing for, gaining, delivering, and learning from the "right" client projects
- Delivering the "right" kind of services the "right" way
- Balancing the "right" mix of individually and organizationally controlled resources (especially competence, reputation, and client relationships)
- Figuring out the "right" size of the firm
- Going international/global or not
- Avoiding the dangers of a "fuzzy" strategy - if you deliver everything a client wants, nobody will know what you're good at
The book is written for and has received praise from practitioners and academics/students alike. The 3rd edition is updated and slightly expanded.