UdsolgtPolitik, økonomi, erhverv og jura

Strategic Relationship Marketing

af Søren Hougaard & Mogens Bjerre

?/100

Endnu ingen anmeldelser

Alle boghandlere

Forlagets beskrivelse

This book presents a cutting-edge new relationship economic framework and integrates it with basic principles of governing structures, customer loyalty and driving market forces. Out of this integration of standard marketing principles and innovative relationship marketing thinking comes new marketing...

strategic typologies and paradigms that promote the understanding of relationship dynamics and equips the reader with tools for identifying and implementing these strategies.
Our task is to present a fully comprehensive text that deals with strategic relationship marketing principles combined with the very best of overall strategy, business economics and relationship research.
Strategic Relationship Marketing will be valuable to business managers as well as students, researchers and consultants. Our audience will find useful relationship marketing tools, techniques and cases as well as scientific evidence and theories supporting our suggestions.

Ingen boganmeldelser ...Læs mere›

Vi er endnu ikke stødt på en boganmeldelse af 'Strategic Relationship Marketing' i de 527 aviser, blogs og andre medier, vi har fulgt siden 2010. Men vi har fundet 117.806 andre anmeldelser af bøger.

Strategic Relationship Marketing

Strategic Relationship Marketing

Vælg udgave

Ingen priser

Forlagets beskrivelse

Ingen boganmeldelser ...Læs mere›