and offers methods and tools that enable you to analyze and develop engaging sustainability communication and branding.

The book is aimed at students and researchers in communication, management, and sustainability. In addition, it is highly relevant for communication professionals, brand managers, and sustainability officers in companies and organizations. It helps clarify key concepts and the many initiatives and perspectives within the field. Through concrete models and examples, it also provides inspiration for working analytically and strategically with Corporate Responsibility Branding (CRB).

The book offers insight into current challenges related to earning trust and achieving legitimacy in corporate responsibility and sustainability efforts. It discusses how stakeholder engagement, business ethics, stakeholder capitalism, activism, and ESG communication and reporting can offer useful perspectives for the development of a responsible brand.