for his astounding achievements, breaking world records withstanding extreme temperatures and running barefoot marathons over deserts and ice fields. Most of all, he's shown us that these feats are not superhuman - but that all of us have the ability to be stronger, healthier and happier than we've ever imagined. In The Wim Hof Method, this trailblazer of human potential shares his simple three-pillar approach that anyone can use to improve health and performance - and see real results within just a few days. Refined over forty years and championed by scientists across the globe, you'll learn how to harness three key elements of Cold, Breathing and Mindset to master mind over matter and achieve the impossible. Wim Hof, a.k.a. 'The Iceman', holds multiple world records for his feats of endurance and exposure to cold. The benefits of his method, now practiced by tens of thousands, have been validated by eight university research studies.