brains haven't evolved to keep a comprehensive record of events, but to extract the information needed to guide our futures. Using fascinating case studies and testimonies, Why We Remember unveils the principles behind what and why we forget and shines new light on the silent, pervasive influence of memory on how we learn, heal and make decisions. By examining the role that attention, intention, imagination and emotion play in the storing of memories, it provides a vital user's guide to remembering what we hold most dear. A radical reexamination of memory, by the pioneering neuroscientist and internationally-renowned memory researcher. 'Radically new and engaging.' - Matthew Walker. 'Not only will every reader remember better afterward, they'll also never forget this life-changing book.' - Siddhartha Mukherjee. 'Ranganath turns much of what we think we know about memory on its head.' - Daniel J. Levitin.