EY HR Director Peter Haugaard: “I'm certain and sure that your success in strategy execution will improve after following Lars's advice.”

One thing is to develop the right strategy. Another thing to have the commitment of senior management and the board. However, the most important and most difficult thing is: Making the strategy happen. If senior management fails to motivate employees to pursue their strategic ambitions, a great strategy is like a beautiful boat in a harbor — without a dedicated team onboard it can never depart as expected. Creating followership is not easy. It requires an alignment in leadership and the ability to communicate purpose to employees' minds and hearts. When this succeeds, the company moves a decisive step forward.This book contains successfully proved advice for your actual strategy work and for effective communication with the aim of executing an ambitious strategy on the first try.Winning the strategy execution means doing the right things in the right way when they are most needed.