it presents unique insights and facts about how women’s increasing economic independence affects product development as well as consumer behaviour, and thus creates enormous market opportunities.

The book’s five chapters contain thought pieces by researchers, international brands and Nordic business leaders. The cases provide a broad global perspective and are from companies such as McKinsey & Co, De Beers, BMW, Danish Crown, Danske Bank, BIG and Financial Times | IE Business School Corporate Learning Alliance.

The co-created book invites leaders, entrepreneurs and ambitious talents to explore the facts and strategic recommendations to gain a broader understanding of the new and currently much over-looked potential of Womenomics.