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This book, written in English, describes the story of the Volvo 1800, which was primarily created to generally increase awareness of Volvo and sales of Volvo cars outside Sweden. The book describes Volvo's history from the start in 1927 until the last Volvo 1800 drove off the assembly line in 1973. However, the focus is on the design phase of the Volvo 1800, the problems of finding a place where the car could be produced, and the problems that production at the start was affected by.
The book describes in detail the 12 model years where the car was produced between 1961 and 1973, and the influence of the Volvo 1800 model on later Volvo cars, such as the Volvo 480, and newer models such as the Volvo C30. The reader can also learn about several examples of the use of the Volvo 1800 in films and commercials, as well as be informed about famous people who have owned a Volvo 1800 over the years. The book contains more than 1,000 photos and illustrations, a significant part of which has not previously been published.
Although the Volvo 1800 was only produced in less than 50,000 cars, there is no doubt that the car model has had a very positive impact on Volvo's sales of cars in the US market in particular, and at the same time has become one of Volvo's most important icons